Why Use Storytelling in Business Marketing?
...and how we use communication as a means of relating businesses to consumers.
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” - Jimmy Neil Smith
Let’s start with the big question… why?
Why Storytelling in Business?
Why tell stories or use storytelling as a marketing technique? Why not just send out promotional emails and continue to educate or inform people without stories? Why bother? Isn’t it just fluff?